Are you a STAR, CASH COW, DOG or a QUESTION MARK in the Society?

Do these words ring a bell? 

This is THE famous BCG matrix concept for portfolio planning in the Corporate world. There are different strategies that are spelled out for each of these to optimize the profitability for the Organization. 
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Have you ever thought of individuals as different brands in this society? 

Each of us either add up to the richness of the society or the malice could take goodness away from the society. The crux of these actions would be either a rich , healthy, happy, peaceful and a collaborative society or an unhealthy, individualistic, sad society filled with rage, jealousy, terrorism and revenge.

In my opinion, "Market Share" in this context is the significance and the impact you have on the society. The "Market Growth" in this context is the extent to which you are willing grow with the growing society and its developments.

Some times we think achieving a certain status in the society, achieving highest academic qualifications, being a part of a good deed , being the richest, having the dream job and having the best family is the peak of our life. We think achieving our personal goals in all aspects has the highest impact on the society and most of us stop dreaming and growing at that point. We get complacent in our thinking that we stop growing when the society grows. If you are at this stage of your life, I would call you a CASH COW. The society as well as you yourself would "milk" and when more "STARS" are born, your impact to the society would be lesser and hence would turn in to a "DOG" where you turn in to an insignificant character.

Some might think when I say "impact" it has to be some sort of popularity or high contribution related significance. But NO! I am referring to ways in which you can give back to the society in your own way - honestly and humbly, not expecting a return. As Mahatma Gandhi mentioned "It's the action, not the fruit of the action, that's important. You have to do the right thing. It may not be in your power, may not be in your time, that there'll be any fruit. But that doesn't mean you stop doing the right thing. You may never know what results come from your action. But if you do nothing, there will be no result.” 

I believe in non-stop learning - and this learning should not only be restricted to class room or college based. This should involve learning about societies, people, politics, religions, developments, nature and anything that could be new to you. And that is when you can make a difference in the world, someone's life and it could even be a beginning to an end of a dark period for someone. These are the people I call "STARS" in life. People who not only achieve their own dreams but be a part of a dream of someone else who is less fortunate and less capable in some way.

Also, some individuals look at their own growth and they grow with the society, they learn new things but never give back. As much as it sounds interesting in their own world, the responsibility each of us has towards the society we are living by which we shape ourselves is being neglected and hence we become "QUESTION MARKS" to the world.

Some might call this an unconventional way of looking at it but for me this world is an Organization where all the marketing tools we know can be experienced in detail. Each individual become the products and we become the consumers too. The more profitable this Organization becomes the world becomes a better place to live. So in this equation, I personally want to be a STAR where I learn and I give back to the society what it deserves.

What are you right now? And who do you want to be? It is a matter of choice and we all can make the best choice if we are willing to make a difference!!

“The purpose of life is to contribute in some way to making 

things better.” ― Robert F. Kennedy